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Paul Kent
Paul Kent - Web Designer

Managing Digital Projects The UX Way

Design projects are steered by user feedback through testing, both with early, low fidelity prototypes and testing the live website itself.

Designing The Complete User Experience

UX design is the study of our ever-increasing connectedness with technology, how our emotions need to be served well by usable websites and apps.

Balancing Brand Values With Usability

What people feel when they use a website is very different to what they might feel about your brand.

Designing For Empathy Builds Loyalty

Digital anxiety is often due to an instinctive lack of empathy on the part of product owners.

Arts and Crafts to Experience Design

Graphic design is now very far removed from its Arts & Crafts origins. With AI developing fast, human participation in visual arts is much more collaborative.

Design Essentials: User Journeys

The best product user journeys are usually those you hardly notice, and find yourself returning to again and again.

Design Essentials: Accessibility

Accessibility is not an afterthought, but an essential component of human-centered design.

Simple Ways To Maintain Your Website

You can save on costly redesigns by making, smaller incremental changes during the lifetime of your website.

User Experience Priority For Small Businesses

A little user research only requires your time and helps improve the effectiveness of your website.

Usability Benefits of Eco Friendly Websites

A website that is leaner on scripts and plugins frees up your time to focus on accessibility, improving engagement and conversion rates.

Product Design for Emotions

UI Design for Emotional Minds

More businesses are wisely investing in the emotional and humane aspect of design. At last, human beings matter more than a data spreadsheet.

Managing Websites For Digital Teams

This article draws from my experience working on charity websites, providing helpful suggestions for improvements to your existing content publishing process.

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Web design insights

  • Managing Digital Projects The UX Way
  • Designing The Complete User Experience
  • Balancing Brand Values With Usability
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