Case studies
Project: Rich Media Web Site
Client: USP Content
Role: Brand Refresh and Web Development
Web site: uspcontent.com
The brief was to upgrade the USP Content web site as a more engaging user experience that emphasised the companies tv and radio production services.
The site is also content managed via a database structure enabling the client to update pages on the fly. The design refresh is also brought into line with contemporary user demands for rich media content.
While retaining the client's traditional logo I re-worked the brand with new design elements and typography which I harmonised with later projects including the USP Talent web site and print advertisements.