Case studies
Project: TV Ad Break Bumpers
Client: USP Content/Each One Counts
Role: Flash Design and Animation
USP Content had produced a documentary about Lewis Hamilton to be broadcast on ITV4. The sponsors of the programme were Each One Counts who recycle ink jet cartridges. Commissioned to produce a series of 10 second animated break bumpers with a Formula One theme.
Storyboards were drawn up and approved and the next task was to design and illustrate the main characters: ink jet racing cars! I wanted the look and feel of an isometric game as we knew this approach would speed up the production of graphics as there was no time to make-up 3D models. Using reference from real grand prix footage each sequence was animated in Flash and output to video. The client then added pre-recorded audio effects and commentary.